According to the good people at Boardroom, this season will see the release of more signature sneakers than ever before. During the 2023-24 season, we will see the release of 26 signature sneakers.
Who Is Getting A Signature Sneaker
The 26 signature sneaker releases will be spread across 11 brands: Nike, Adidas, Jordan, Curry Brand, New Balance, Peak, Li-Ning, 361, New Balance, Anta, Rigorer, and Puma. Here is a breakdown of which athletes have sneakers releasing from each of these brands.
The other four brands only have one athlete releasing a sneaker this year. The Curry Brand has, of course, Stephen Curry. Rigorer has Austin Reaves. New Balance has Kawhi Leonard. And Peak has Andrew Wiggins.
Of the 26 players we listed, 21 have been named to at least one All-Star team in the past and five have earned league MVP honors.
Who Is Missing From This List?
Going through this list, one can’t help but notice that the two players responsible for the last three league MVPs (and the last Finals MVP) do not have signature sneakers releasing this year. If you couldn’t tell from our hint, those two players are Joel Embiid and Nikola Jokic.
Embiid is currently a sneaker free agent. He has been rocking the same signature sneaker that he created back in the 2020-21 season: the Under Armor Embiid 1. Meanwhile, Jokic doesn’t have any signature shoes of his own. However, he does often don the Nike Air Zoom G.T. Jump basketball shoes when he’s out on the court. It is uncertain when/if he will ever have his own signature sneakers.
Some other players who made the All-Star team last year who are not included in this year’s slate of signature shoe releases are Shai Gilgeous-Alexander, Lauri Markkanen, Bam Adebayo, Jaylen Brown, DeMar DeRozan, De’Aaron Fox, Jrue Holiday, Tyrese Haliburton, Domantas Sabonis, Jaren Jackson Jr., Pascal Siakam, and Julius Randle.